Propensity & ScoringADA Asia2022 – 2024Production
Product Prediction Model
Predicts which products are likely associated with a lead conversion, improving downstream opportunity size estimation.
The Problem
Many leads and early-stage opportunities lacked product association data, causing opportunity size estimates to rely on aggregate averages instead of product-level deal size variations.
What Was Built
Multi-label XGBoost Classifier predicting product family association for leads and accounts using account size, industry, region, segment, and historical opportunity product data. Feeds downstream Opportunity Size Prediction (P15).
Business Impact
Improved opportunity size predictions by incorporating product-level deal size patterns for leads without explicit product data.
Tech Stack
PythonXGBoostscikit-learnBigQuery
Domain Tags
Product PredictionMulti-Label ClassificationRevenue Intelligence
Details
- Role
- Primary Owner
- Status
- Production
- Tier
- Tier 2
- Period
- 2022 – 2024
- Employment
- ADA Asia