Propensity & ScoringADA Asia2022 – 2024Production
Customer Segmentation Clustering
Unsupervised clustering model grouping accounts by firmographic and behavioral attributes for GTM targeting.
The Problem
Marketing and sales teams needed customer segments for targeted outreach and conversion rate analysis, without manually defining segment rules.
What Was Built
Clustering model grouping accounts and leads by firmographic attributes (industry, company size, region) and behavioral signals (engagement patterns, funnel stage activity). Segments used for GTM targeting and conversion rate analysis by cohort.
Business Impact
Identified natural account groupings enabling targeted marketing campaigns and segment-level conversion analysis.
Tech Stack
Pythonscikit-learnBigQuery
Domain Tags
Customer SegmentationClusteringUnsupervised MLGTM Analytics
Details
- Role
- Primary Owner
- Status
- Production
- Tier
- Tier 3
- Period
- 2022 – 2024
- Employment
- ADA Asia