Propensity & ScoringADA Asia2023 – 2024Production
Account Propensity X Month
Monthly-granularity refactor of the Account Propensity model, enabling month-level account prioritization alongside quarterly scores.
The Problem
Quarterly propensity scoring didn't align with monthly pipeline planning cycles used by sales and marketing operations teams.
What Was Built
Refactored Account Propensity Model (P09) to score conversion likelihood at monthly granularity, producing month-level priority buckets that complement the quarterly 3-month propensity scores.
Business Impact
Enabled monthly-resolution account prioritization, bridging quarterly ML scoring with monthly operational planning cycles.
Tech Stack
PythonXGBoostscikit-learnBigQuery
Domain Tags
Propensity ModelingAccount ScoringMonthly Granularity
Details
- Role
- Primary Owner
- Status
- Production
- Tier
- Tier 2
- Period
- 2023 – 2024
- Employment
- ADA Asia