Pipeline IntelligenceADA Asia2022 – 2024Production
Walk-In Pipeline Projection
Regression-based estimate of within-quarter pipeline creation from sources not visible at quarter start.
The Problem
Complementing the Demand Generation model, teams needed a simpler regression-based estimate for walk-in pipeline from sources that don't follow the standard demand generation pattern.
What Was Built
First model built using the Generic Regressor Framework (P22). Predicts walk-in pipeline — created within the quarter from new sources — as a regression target using the standardized feature pipeline and validation framework.
Business Impact
Added granularity to within-quarter pipeline creation estimates, complementing the Demand Generation model.
Tech Stack
PythonXGBoostscikit-learnBigQuery
Domain Tags
Pipeline ForecastingRegressionRevenue Intelligence
Details
- Role
- Primary Owner
- Status
- Production
- Tier
- Tier 2
- Period
- 2022 – 2024
- Employment
- ADA Asia