Campaign Performance Prediction Engine
Two-stage system predicting campaign pipeline potential before launch and monitoring active campaigns daily.
Daily
Campaign Scoring
2-Stage
Architecture
The Problem
Marketing teams were reactive — they only knew a campaign underperformed after it ended. They needed forward-looking predictions to decide which campaigns to scale, which to cut, and how to reallocate budget.
What Was Built
Two-stage architecture: (1) XGBoost Classifier predicting high vs. low potential campaigns (pipeline threshold classification). (2) XGBoost Regressor estimating expected pipeline value/volume for predicted high-potential campaigns. Features include campaign attributes, budget, type, date-derived features, pipeline context at campaign start, active campaign counts, and historical averages for similar campaigns.
Business Impact
Enabled proactive campaign management — predicting success before launch and flagging underperformers for budget reallocation, shifting marketing teams from post-campaign hindsight to forward-looking intelligence.
Tech Stack
Domain Tags
Details
- Role
- Primary Owner
- Status
- Production
- Tier
- Tier 1
- Period
- 2022 – 2024
- Employment
- ADA Asia